Ad Match Policy
We will match:
Any local competitor’s advertised price. The Competitors’ ads must feature
a specific item for a specified price during the specified time of
We require the customers to have the ad with them (photo copies and
mobile ads are not allowed and will not be accepted) to honor a
competitor’s ad and the ad dates for the competitor must be currently
Any limits that the competitor has will apply. Example: limit 2
Items purchased must be identical to the ad (size, quantity, brand, flavor,
If the offer is Buy One Get One free, the ad must have a specified price for a
Example: Buy One for $2.49, Get One free (BOGO)
Preferred/Loyalty shopping card prices for specific items that are in a printed
ad will be matched
We do not match the price in the following types of competitor ads:
Ads when the actual price for items cannot be determined
Misprinted ad prices of other retailers
“Going out of business” sales or “closeout” price Items that require a
separate purchase to get the ad price.
Example: “Buy [item A] to get [item B] for $C”
Items with no actual price that require a purchase to get free product:
Example: “Buy both [items A & B] to get [item C] for free”
Items that require a purchase to get a competitors’ gift card.
Example: “Buy [item A] to get a $B gift card”
Buy One, Get One free (BOGO) ads with no actual price given
Going out of business or closeout prices
Percentage off example: “All Toys, 40% off”
Competitors’ private label price promotions
Contract cell phone plans and devices
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