Walmart Coupon Policy

Walmart corporate coupon policy.

Ad Match Guarantee.

Walmart Coupon Policy

We gladly accept the following types of coupons*

  • Print-at-home internet coupons
    • Must be legible
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Buy one, get one free (BOGO) coupons with a specified price
    • Are acceptable in black and white or color
    • May not be duplicated
  • Manufacturers’ coupons
    • For dollar/cents off
    • For free items (except those printed off the Internet)
    • Buy one, get one free (BOGO) coupons
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • May not be duplicated
  • Competitors’ coupons
    • A specific item for a specified price, for example, $2.99
    • Buy one, get one free (BOGO) coupons for items with a specified price
    • Have a valid expiration date
    • Are acceptable in black and white
  • Soft drink container caps
  • Checkout coupons (“Catalinas”)
    • Printed at our competitors’ registers for dollar/cents off on a specific item
    • Must have “Manufacturer Coupon” with specific item requirements printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Are acceptable in black and white
    • May not be duplicated

We DO NOT accept the following coupons:

  • Checkout coupons
    • Dollars/cents off the entire basket purchase
    • Percentage off the entire basket purchase
  • Print-at-home Internet coupons that require no purchase
  • Competitors’ coupons
    • Dollars/cents off at a specific retailer
    • Percentage off
    • Buy one, get one free (BOGO) coupons without a specified price
    • Double- or triple-value coupons

*The following are guidelines and limitations:

  • We only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • Only one coupon per item.
  • Item purchased must be identical to the coupon (size, quantity, brand, flavor, color, etc).
  • There is no limit on the number of coupons per transaction.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • If coupon value exceeds the price of the item, the excess may be given to the customer as cash or applied toward the basket purchase.
  • SNAP items purchased in a SNAP transaction are ineligible for cash back.
  • WIC items purchased in a WIC transaction are applied to the basket purchase and may not be eligible for cash back. Refer to state-specific WIC guidelines.
  • Great Value, Marketside, Equate, Parents Choice, and World Table coupons have no cash value and are ineligible for cash back or application to the basket purchase.
  • The system will prompt for supervisor verification for:
    • 40 coupons per transaction.
    • A coupon of $20 or greater on one item
    • $50 or more in coupons in one transaction



WalMart Ad Match Guarantee:

Our Ad Match Guarantee
We’re committed to providing low prices every day. On everything.
So if you find a lower advertised price on an identical product, tell
us and we’ll match it. Right at the register.
We gladly match the price in the following types of ads:*
  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)

    Competitors’ ads that feature a specific item for a specified price.

  • Preferred shopping card prices for specific items that are in a printed ad.
  • For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each).
• We will match any local
competitor’s advertised price.
• We do not require customers
to have the ad with them to
honor a competitor’s ad.
• Items purchased must be
identical to the ad (size,
quantity, brand, flavor,
color, etc.).
We DO NOT match the price in the following types
of competitor ads:
Items that require a separate purchase to get the ad price
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off (example: “All mascara, 40% off”)
  • Competitors’ private label price promotions
  • Items that require a purchase to get a competitors’ gift card (example: “Buy [item A] to get a $B gift card”)
  • Items with no actual price that require a purchase to get free product (example: “Buy both [items A & B] to get [item C] for free”)
  • Items that require a separate purchase to get the ad price (example: “Buy [item A] to get [item B] for $C”)

We do not honor:

  • Ads when the actual price for items cannot be determined
  • Internet pricing
  • Misprinted ad prices of other retailers
  • “Going out of business” sales or “closeout” prices

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{ 18 comments… read them below or add one }

1 sheila November 5, 2010 at 5:21 pm

I wanted to let people know of a problem I ran into with a newly opened Walmart in Arlington, Tx (on HWY 287 and Little Rd). I presented my Internet coupons up at the reg and the cashier read them and told me that they (this particular store anyhow) was not allowed to accept coupons with a remit address in Del Rio, Tx… that they would not be reimbursed for them, that they were only allowed to accept Internet coupons with a remit address of El Paso. I still wonder if I should call corporate about this and ask. What do you all think?


2 Dian November 5, 2010 at 5:51 pm

@sheila: I am calling the store – I’ll get right back to you…


3 Dian November 5, 2010 at 5:59 pm

The store confirmed what the cashier said I am on the phone with corporate now. Hang in there.


4 Dian November 5, 2010 at 6:04 pm

Well, I knew this is how they deal with it, I was just hoping to get a little info.
Walmart corporate customer service is pretty useless – they take your info and pass it back to the store manager for a call back. So, I will wait for a call back – usually it happens the next day – we will see. As soon as I get the call and some kind of answer I will let you know!


5 Melanie Cullum January 24, 2011 at 11:19 am

Any word on the Del Rio/El Paso issue? I am on my way out, and noticed I had a few for Del Rio. Thanks, Mel


6 Dian January 24, 2011 at 11:24 am

@Melanie Cullum: I do see them looking at the internet printed coupons closer – so, it appears they are still looking for those.
I know they took one the other day that had Del Rio on it, but it wasn’t internet printed.
I guess, just try it and see, and let us know! I haven’t had ones that had Del Rio on them to try.


7 Brenda November 28, 2011 at 5:57 am

Hey, just a quick question. Will Walmart accept coupons for an item that is price matched from another store? I haven’t done the price matching yet, but to save all the running around, I do want to start. If the will take my coupons, I am ready to go! Thanks. BB


8 Dian November 28, 2011 at 9:52 am

Brenda » Absolutely! That is part of the fun! I love to find a good price match and add a coupon!


9 Erika S December 1, 2011 at 11:04 am

Hi Dian! It’s been a while but I have a question. Some times while at Wal Mart the cashier gives me no issue about price matching the “after register rewards” price other times the cashier says its before register rewards. (Or CVS bucks or with card items) Any idea on how to not fight with the cashier? I had a 30 minute conversation with my cashier/ the “manager” and another “manager” about the ad matching. I showed them that I had done the exact same thing the day before and had no issues. Ultimately another “manager” came over and said it was okay. But I hate having to fight every other time I go in. The policy doesn’t say before or after “rewards” so what do I do?


10 Dian December 1, 2011 at 11:52 am

Erika S » it has been awhile, is everything good? How is your site going?
Are you taking the ad in with you? I just say, it is this price at a local store. They don’t ask which store or ever question me. In fact another reader is a cashier there and said they are told not to question.I hope that helps!


11 rt April 30, 2014 at 4:33 pm

Cashiers are stuck in the middle about price matching. they are told pnr thing from service mangers (which rarely match wat ehat othet ones tell them ), believe it or not there are customers that will flat out lie. So don’t get upset if asked what store or your price match price won’t be used when you want the compeitors regular store price. they do not price match regular store prices. they ad match. each store is different on what stores they price match. do not take your frustrations. out on cashiers. they are stuck in the middle.


12 Dian April 30, 2014 at 5:48 pm

I agree, they are often poorly trained about coupons and ad matching and it is not their fault at all.


13 Mo December 5, 2011 at 10:03 am

Does anyone know if WalMart in Illinois or Wisconsin double coupons? I live in Chicago (the land of no double coupons) and we just got a Walmart so I wanted to check. Love your site. Thanks!


14 jackie mixson February 4, 2012 at 2:18 pm

So what is local 10 miles, 50 miles the walmart closes to me now states they can only comp up to 10 miles local but he only local store we have is a brrookshire but they still comp kroger, albertson, tom thumbs and super one which is over 20 miles away just not the mexican stores in the dallas area only 24 miles away go figure. contact corp to see what local and not a responds yet.


15 Dian February 4, 2012 at 2:24 pm

jackie mixson » I would imagine the response will be that it is up to the store manager… I hate that response! I Where I live the Hispanic stores are like within a few miles. I would love for you to come back and tell me what their answer is, though, I would be very interested!


16 King September 13, 2012 at 5:14 pm

What a great concept, love the idea of not hanvig to clip coupons and then forget them on the kitchen counter. Thanks for sharing Kathy.


17 Rita July 27, 2014 at 10:22 pm

I’ve been price matching for a while & just find out that they are going to start changing where we can price match at. Does any one know how far the radios is from a wal-mart store to another place you can price match ( lets say from Wal-Mart to krogers). can someone please help me.


18 Dian July 27, 2014 at 10:28 pm

There is no corporate policy on that. If someone told you that, it might be they were mistaken, or maybe your store is looking to set guidelines. The only thing the corporate policy says is “local” so, I always say that my ad match is on sale for whatever price at a “local store”. They never ask me which one, and their policy is I don’t have to have the ad.

I would talk to the store manager or the district manager in your area before I took that as something that is actually in the works. Cashiers and managers at Walmart often say things that are incorrect. :/
I hope that helps,


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Grocery Shop for FREE is a coupon & deal blog where you can learn to shop for FREE using grocery coupons.  You can use our Coupon Database to find most available coupons, including printable coupons. You can start by using our many weekly store coupon match-ups including WalmartKroger, CVS, and Walgreens. You can also enter giveaways, learn about Coupon Fraud, and read or print store coupon policies. Whatever you are looking for you can find it here!  If you ever have any questions or need anything, please feel free to reach out and ask me!