Walmart Coupon Policy





Walmart corporate coupon policy.

Ad Match Guarantee.

Updated:  10/18/14
 

We gladly accept the following types of coupons*

  • Print-at-home internet coupons
    • Must be legible
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Buy one, get one free (BOGO) coupons with a specified price
    • Are acceptable in black and white or color
    • May not be duplicated
  • Manufacturers’ coupons
    • For dollar/cents off
    • We honor the manufacturer limitations 
    • For free items (except those printed off the Internet)
    • Buy one, get one free (BOGO) coupons
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • May not be duplicated
  • Competitors’ coupons
    • A specific item for a specified price, for example, $2.99
    • Buy one get one free (BOGO) coupons for items with a specified price
    • Have a valid expiration date
    • Are acceptable in black & white or color
    • May not be duplicated
  • Soft drink container caps
  • Checkout coupons (“Catalinas”)
    • Printed at our competitors’ registers for dollar/cents off on a specific item
    • Must have “Manufacturer Coupon” with specific item requirements printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Are acceptable in black & white or color
    • May not be duplicated

We do not accept the following coupons:

  • Checkout coupons
    • Dollars/cents or percentage off the entire basket purchase
  • Print-at-home Internet coupons that require no purchase
  • Competitors’ coupons
    • Dollars/cents off at a specific retailer
    • Percentage off
    • Buy one, get one free (BOGO) coupons without a specified price
    • Double- or triple-value coupons

*The following are guidelines and limitations:

  • We only accept coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • Only one coupon per item.
  • We have the ability to limit the number of identical coupons and the number of coupons for the same item per transaction.
  • Item purchased must be identical to the coupon (size, quantity, brand, flavor, color, etc).
  • Coupons must have an expiration date and be presented within the valid dates. 
  • If coupon value exceeds the price of the item, the excess may be given to the customer as cash or applied toward the basket purchase.
  • In all situations, we reserve the right to limit purchase quantities to typical retail purchase quantities or one-per-customer or household and to exclude dealers.
  • Store Managers have the final decision in taking care of the customer.
  • SNAP items purchased in a SNAP transaction are ineligible for cash back.
  • WIC items purchased in a WIC transaction are applied to the basket purchase and may not be eligible for cash back. Refer to state-specific WIC guidelines.
  • The system will prompt for supervisor verification for:
    • 4 or more like coupons per transaction.
    • A coupon of $5 and over.
    • $50 or more in coupons in one transaction.
    • Coupons totaling a percentage (%) off of the total sale.

WalMart Ad Match Guarantee:

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’ ads that feature a specific item for a specified price
  • Preferred shopping card prices for specific items that are in a printed ad
  • For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.). No substitutions
  • In all situations Walmart reserves the right to limit BOGO quantities to one per customer or household

We do not match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions
  • A specific price that omits a specific characteristic of an item (Example: $9.50 on “all sizes or quantities” of an assortment) 

We do not honor:

  • Ads when the actual price for items cannot be determined
  • Internet pricing
  • Misprinted ad prices of other retailers
  • “Going out of business” sales or “closeout” prices



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Grocery Shop for FREE is a coupon & deal blog where you can learn to shop for FREE using grocery coupons.  You can use our Coupon Database to find most available coupons, including printable coupons. You can start by using our many weekly store coupon match-ups including WalmartKroger, CVS, and Walgreens. You can also enter giveaways, learn about Coupon Fraud, and read or print store coupon policies. Whatever you are looking for you can find it here!  If you ever have any questions or need anything, please feel free to reach out and ask me!