It’s very easy to assume that English is the go-to language for everyone in the world. Even though it’s ranked at the top, it has been giving way to languages such as Chinese, Portuguese, Arabic and Spanish. Having a multilingual social media platform is beneficial and relevant.
India’s languages are also expanding rapidly as they represent 35 percent of people who connect with others across the globe from a mobile device. If you’re looking to forge long-lasting relationships with buyers, learn to speak to them in their native language.
Are you looking for the best translation service for businesses or to expand your business by connecting to customers globally? Check out these 10 tips below that will help you avoid getting lost in the translation’s black hole.
Know Your Audience
You should always know who your intended customers are. This also means that you’ll need to know what language they speak. Analytics dashboards on your social media platforms can give you insights about the demographics of your audience as well as their language.
For example, if you live in the US and you realize that your Hispanic-speaking market demographics are very low. You’ll need to do something that will get their attention.
Be Cautious with Words
Some brands like to use the term neologization. This is where they create a new word that all languages are accustomed to. So, when they’re running campaigns, they’ll use that one word that will resonate with people who speak different languages.
However, before you choose a word, ensure that it doesn’t have any unintended meaning in other languages. You can use Google translate to help you find an appropriate word to use
Don’t Rely on Tools for Translation
While companies such as Amazon, Microsoft, and Google have made incredible headway in their translation apps, they’re still not able to translate as a human being would speak and understand. If your translation apps aren’t working at full strength, you‘ll end up spending a lot of money on starting over.
Invest in Good Translators
Poor communication on your behalf can tell your customers that you have no respect for them, and one blunder can cause you millions. One fundamental rule is, if you don’t understand what you’re putting out to customers, don’t put it out there at all. Always double check your information.
Facebook found out that their translation app was loosely translating Spanish words. If your translations are properly done, your customers will feel you care about them.
Prioritize Visual Content
There’s one thing that everyone has in common with social media, visuals. One example of this is emojis. Using photos and videos are excellent ways to get your brand out to a broad audience.
When using videos, ensure you have the correct captions on them. You should also be careful with certain types of images because some things may be fine for your country but tabooed in others.
Using Social Media Tools
Most social media platforms have different tools in place for their multi language users. These platforms include Facebook, LinkedIn, Twitter, Pinterest, Instagram, and YouTube.
Create Several Accounts
You can create multiple accounts, each to reach customers who speak different languages. For example, the NBA has 2 accounts to satisfy the needs of their customers. One in Spanish and one in English. Having multiple accounts gives you the opportunity to reach more people from different countries.
Double Post to Your Platforms
Instead of using multiple accounts, you can also try to do two postings, for example, one in English and one in Spanish. Doing this shows respect to those who speak different languages, and it also gives equal treatment to other languages.
However, this may not work for everyone. Some may find it confusing, so if that happens, consider the route of creating multiple accounts.
Include Translations in Your Posts
Some brands do their posts in multiple languages. It will work if your content is an image, and your captions are giving your customers’ information. However if your content is long this can be difficult.
The tips above can help you grow your online business. If you are looking to branch out into other countries but worried that you don’t understand their language, then this information should help.